I am a PhD Candidate in Marketing at the University of Southern California. My adviser is Dina Mayzlin. Prior to joining USC, I worked as an analytics specialist for a marketing firm in Toronto and a program evaluation officer for the Canadian federal government. I received my BA in economics from the University of Waterloo and MA in economics from the University of Toronto.
My research focuses on how consumers’ opinions are influenced and manipulated on social media. I am interested in phenomenon-driven questions related to social media strategy, influencer marketing, and platform design.